Founders and sisters Evana and Mimi Bowell, built Imana on the philosophy that style and quality should be accessible for everyone, allowing all women to look and feel their best.

Growing up, the sisters were encouraged to steer clear of passing trends and instead focus on building a wardrobe of timeless, high quality staples. However, as full-time university students balancing part-time jobs at 22 and 23, achieving this felt like a constant challenge that often came with an expensive price tag.

This experience became the foundation for creating Imana Swim- a brand of well crafted, fashion forward swimwear without the designer price tag. This philosophy remains at the core of Imana Swim today.